Conceived in Berlin by iconic French-Austrian Hoermanseder, the OneFootball x Marina Hoermanseder Collection has been designed for progressive football fans who want to change the game on and off the pitch. As one of fashion’s most progressive designers, Marina has unleashed a bold, feminine take on streetwear in this first-ever football-inspired collection from a top-tier designer.
The 5-piece range features a distinctive bear crest, designed to represent the strength and power of the women’s game and as an homage to Berlin, the home of both OneFootball and Marina. The collection was dropped on Monday 11th July, available globally on the OneFootball website. Fans in Germany will also be able to purchase the collection at the OneFootball x BRLO EURO Hub at the famous BRLO Brewhouse in Berlin throughout the Women’s EURO tournament. It is also available at the OneFootball LDN Hub at Platform in Shoreditch, London on 31st July 2022.
Starting at 13€ / 11£ the collection includes socks, a band shirt, long sleeve jersey dress, cycling shorts and a sweatshirt, all proudly infused with eye-catching pinks, purples, blues and greens. A central showpiece to the collection, a striking fitted mini-dress, spotlights Hoermanseder’s known craftsmanship with leather, featuring a progressive cut with fetish elements, experimenting with strong contrasts to display the beauty of the unconventional.
OneFootball has launched the line with Hoermanseder as part of its official UEFA Women’s EURO 2022 campaign. OneFootball has announced a new long-term commitment to support and shine a light on women’s football. The partnership with Hoermanseder is an extension of this commitment.
Known for her distinctive, feminine individualism, Hoermanseder supports various projects to demonstrate female empowerment, diversity and body positivity in society. In 2021 she was selected to create a collection for the modern Wonder Woman as part of the 80th Anniversary of Wonder Woman from Warner Bros. The OneFootball x Marina Hoermanseder Collection represents this passion and her own personal love of soccer and sports.
Anne von Löbbecke, Head Of Brand Marketing at OneFootball, commented: “We at OneFootball are committed to celebrating women’s football and furthering equality within the football ecosystem and beyond. OneFootball is home to the next generation of fans and nobody brings them closer not only to the game but also the spirit and lifestyle of football. This collection symbolizes our promise to support and shine a light on women’s football and to bring the entire football community into the female game.”
Marina Hoermanseder added:"To me this campaign is a project of the heart. I played football myself as a young girl and I love this sport. For the past years I have been supporting a wide variety of female empowerment projects. I feel honored that OneFootball chose me to design a stylish collection for women's football fans."