"As a designer, it's important to me, to create collections for everyone and not only for a specific customer base. With my new subbrand I want to offer my designs to a more diverse and younger group of people. HOERMANSEDER is like an extension of myself." Marina Hoermanseder
In September 2021 we launched our subbrand HOERMANSEDER starting with an exclusive capsule collection with ABOUT YOU. Marina Hoermanseder goes into ready-to-wear! Modern art and fashion as a cultural phenomenon were always important for Marina. With HOERMANSEDER a lot of different styles and individual tastes are met.
HOERMANSEDER is edgy, urban and poppy. Marina creates a piece of democratization in a modern pop culture and still remains true to herself. It's exciting to see celebrities like Kylie Jenner, Lady Gaga and Nicky Minaj wearing her pieces, but she takes just as much pride in designing affordable and sporty collections! Everyone who loves the brand Marina Hoermanseder with the iconic buckle will surely love the new brand HOERMANSEDER. diversity - unisex - affordable